Our Story

The eyewear industry is changing.

People want choices, convenience, authenticity and a brand they can trust. Bril is all about Hope & Happiness. We smile and appreciating good eyesight. We love what we do. Not all people will like Bril, but hey, we may not like all people. That is okay. We have decided that we want to align our business with likeminded people that, like us, don’t take life to seriously.

So what is BrilOnline?

BrilOnline is our online shop for our flagship optometry boutique based in Paarl, called Bril. Bril is a fully registered optometry practice with doors, windows, computers and even people you can see and talk to. We are real people. We also love chocolate and peanut butter. We like yellow too. You can visit our optometry website here.

How do we get these BRIL’liant prices? 

You will be forgiven for being a little sceptical about our great prices (our prices are based on happy numbers) and may be wondering how we can charge so little for handcrafted frames when the industry norm for similar quality and designs are two to three times more. The answer is pretty simple:

We cut out the middelmen… 

We have found the right manufacturers that can make high quality frames but still have a sense of style that is current and trendy. Our frames are amazing, even if we have to say so ourselves. We often travel overseas to source the best frames. We encourage people to compare our frames and lenses to any other online store. When we started our company we made a promised that we will never sell anything that we will not wear ourselves.

We are so confident about the quality of our products that we offer a 30 Day Fit Guarantee, 365 Day Frame Guarantee and 730 Day Lens Guarantee. We want to ensure you are comfortable buying from us. If you are, for whatever reason, not happy with your product in the first 30 days, you can return it for a refund or replacement.

Welcome to Hello Bril, or hello, welcome to Bril. Either way, we look forward to helping you find the perfect frame and enjoy eyewear at a reduced cost. If you have any prescription questions, contact us, we will be happy to assist.  

Werner Fourie
Optometrist & Founder

Our Team

Werner Fourie
Optical Expert

Natasha Fourie
Eyewear Expert

Sandra Le Roux
Sunglass Expert

Bekker Blaf
Sleep Expert

Pepe “Wortel”
Floor Manager

Annuscha du Plessis
Sunglass expert

Anochke Tinuschke Schippers
Optical Expert

Bradley Nicol
Online Orders


Absolute pleasure!! The service, staff and communication was the best I have experienced. I would definitely recommend my friends and family. #priceless

Natasha Herborn

Excellent Service. There is a “personal touch“ in their approach that makes you feel valued. Werner & Natasha is a great team together and I will definitely only go to BRIL in Paarl from now on. My new glasses were ordered and received in less than a week. Beyond excellent. Thank you Team BRIL!!!!

Theresa Du Toit

Excellent service, wonderful experience, the most beautiful glasses, a comprehensive and informative eye test by a friendly optometrist and team, delicious coffee (or wine), beautiful packaging, soap-smooth process, follow-up books – I can still go on and go on … BRIL is simply one of THE best experiences I’ve had in a long time … and I work in retail and customer service, so I’m impressed few times! Continue #hellobril! May BRIL just go from strength to strength !!

Stella Fourie

Changing the game of optometry. Incredible hospitality and next level service. The BRIL team will really go through so much effort to give you the best possible experience and it is evident that their passion is not only giving you the best prescription, but also what will help to improve the quality of your vision. A good optometrist is a life-long necessity so it’s difficult finding one that you are willing to stick with. Once you go to BRIL, you will never look back. Highly recommended.

Emma Cloete

I have been to many optometrists to check my eyes and so far I have always walked away thinking there was nothing wrong. Thanks to Werner’s patience and diligence I finally found out why I kept having head aches and could not read for long periods. I needed glasses after all! Thank you BRIL for the eye test and great new specs. Highly recommend.

Jozua Malherbe

Very impressed with the quality and service of Bril. Amazingly trendy shop that will definitely see me again.

Elzane Kellerman

Absolute pleasure!! The service, staff and communication was the best I have experienced. I would definitely recommend my friends and family. #priceless

Natasha Herborn